Prudential Financial - PRU Stock Price Target and Predictions

Target and Analyst Ratings
Price Target History
Upgrades and Downgrades
News Sentiment
About
FAQ

Consensus Rating: Reduce
Consensus Price Target: $111.08
Forecasted Upside: -8.43%
Number of Analysts: 12
Breakdown:
2 Sell Ratings
10 Hold Ratings
0 Buy Ratings
0 Strong Buy Ratings

^$121.31 As of 05/17/2024 01:00 AM ET

▲ +1.38 (1.15%)

1 month | 3 months | 12 months

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Analyst Price Target for PRU

^$111.08

▼ -8.43% Downside Potential

This price target is based on 12 analysts offering 12 month price targets for Prudential Financial in the last 3 months. The average price target is $111.08, with a high forecast of $132.00 and a low forecast of $93.00. The average price target represents a -8.43% upside from the last price of $121.31.

Current Consensus is Reduce

The current consensus among 12 polled investment analysts is to reduce stock in Prudential Financial. This Reduce consensus rating has held steady for over two years.

Past Monthly Recommendations

Move your mouse over past months for details

0 strong buy ratings
0 buy ratings
10 hold ratings
2 sell ratings

Ratings as of

11/24/2022

0 strong buy ratings
0 buy ratings
10 hold ratings
2 sell ratings

Ratings as of

2/22/2023

0 strong buy ratings
0 buy ratings
10 hold ratings
2 sell ratings

Ratings as of

5/23/2023

0 strong buy ratings
0 buy ratings
10 hold ratings
2 sell ratings

Ratings as of

8/21/2023

0 strong buy ratings
0 buy ratings
10 hold ratings
2 sell ratings

Ratings as of

11/19/2023

0 strong buy ratings
0 buy ratings
10 hold ratings
2 sell ratings

Ratings as of

2/17/2024

0 strong buy ratings
0 buy ratings
10 hold ratings
2 sell ratings

Ratings as of

4/17/2024

0 strong buy ratings
0 buy ratings
10 hold ratings
2 sell ratings

Ratings as of

5/17/2024

Latest Recommendations

Show Most Recent Rating from Each Ratings Firm Show All Ratings

Date	Brokerage	Action	Rating	Price Target	Impact on Share Price
5/6/2024	Piper Sandler	Lower Target	Neutral ➝ Neutral	$125.00 ➝ $121.00	Low
4/25/2024	Evercore ISI	Boost Target	Underperform ➝ Underperform	$115.00 ➝ $116.00	Low
4/15/2024	Morgan Stanley	Boost Target	Equal Weight ➝ Equal Weight	$109.00 ➝ $117.00	Low
4/11/2024	Wells Fargo & Company	Boost Target	Underweight ➝ Underweight	$100.00 ➝ $106.00	Low
4/11/2024	Evercore ISI	Boost Target	Underperform ➝ Underperform	$104.00 ➝ $115.00	Low
4/10/2024	Keefe, Bruyette & Woods	Boost Target	Market Perform ➝ Market Perform	$112.00 ➝ $118.00	Low
4/5/2024	Piper Sandler	Boost Target	Neutral ➝ Neutral	$114.00 ➝ $125.00	Low
2/12/2024	UBS Group	Boost Target	Neutral ➝ Neutral	$108.00 ➝ $112.00	Low
2/9/2024	Raymond James	Downgrade	Strong-Buy ➝ Market Perform		Low
2/7/2024	Morgan Stanley	Boost Target	Equal Weight ➝ Equal Weight	$105.00 ➝ $109.00	Low
1/10/2024	UBS Group	Boost Target	Neutral ➝ Neutral	$97.00 ➝ $108.00	Low
1/3/2024	JPMorgan Chase & Co.	Reiterated Rating	Overweight ➝ Neutral	$119.00 ➝ $118.00	Low
12/7/2023	Raymond James	Boost Target	Strong-Buy ➝ Strong-Buy	$125.00 ➝ $132.00	Low
11/15/2023	Morgan Stanley	Boost Target	Equal Weight ➝ Equal Weight	$103.00 ➝ $105.00	Low
11/2/2023	Morgan Stanley	Boost Target	Equal Weight ➝ Equal Weight	$102.00 ➝ $103.00	N/A
10/6/2023	JPMorgan Chase & Co.	Lower Target	Overweight ➝ Overweight	$121.00 ➝ $119.00	Low
10/4/2023	Deutsche Bank Aktiengesellschaft	Initiated Coverage	Hold	$99.00	Low
9/13/2023	Jefferies Financial Group	Upgrade	Underperform ➝ Hold	$70.00 ➝ $93.00	Low
9/8/2023	Royal Bank of Canada	Reiterated Rating	Sector Perform ➝ Sector Perform	$100.00	Low
8/24/2023	Raymond James	Upgrade	Market Perform ➝ Strong-Buy	$125.00	Low
8/15/2023	Wells Fargo & Company	Boost Target	Underweight ➝ Underweight	$89.00 ➝ $92.00	Low
8/4/2023	Barclays	Boost Target	Equal Weight ➝ Equal Weight	$91.00 ➝ $101.00	Low
8/3/2023	Piper Sandler	Boost Target	Neutral ➝ Neutral	$95.00 ➝ $100.00	Low
8/3/2023	Royal Bank of Canada	Boost Target	Sector Perform ➝ Sector Perform	$94.00 ➝ $100.00	Low
8/2/2023	Morgan Stanley	Reiterated Rating	Equal Weight ➝ Equal Weight	$102.00	N/A
7/25/2023	Royal Bank of Canada	Reiterated Rating	Sector Perform ➝ Sector Perform	$94.00	Low
7/11/2023	Barclays	Boost Target		$88.00 ➝ $91.00	Low
7/7/2023	Piper Sandler	Boost Target		$86.00 ➝ $95.00	Low
5/15/2023	VNET Group	Reiterated Rating	Maintains		Low
5/4/2023	Royal Bank of Canada	Lower Target		$99.00 ➝ $89.00	Low
4/20/2023	Royal Bank of Canada	Lower Target	Sector Perform	$110.00 ➝ $99.00	Low
4/12/2023	Barclays	Lower Target	Equal Weight	$104.00 ➝ $88.00	Low
4/4/2023	JPMorgan Chase & Co.	Upgrade	Neutral ➝ Overweight	$114.00	Low
2/13/2023	Wells Fargo & Company	Boost Target	Underweight	$97.00 ➝ $100.00	Low
2/9/2023	Royal Bank of Canada	Reiterated Rating	Sector Perform	$110.00	Low
2/8/2023	Piper Sandler	Reiterated Rating	Neutral	$106.00	Low
2/8/2023	JPMorgan Chase & Co.	Lower Target	Neutral	$118.00 ➝ $114.00	Low
1/18/2023	Wells Fargo & Company	Lower Target	Underweight	$101.00 ➝ $97.00	Low
1/10/2023	Morgan Stanley	Boost Target	Equal Weight	$112.00 ➝ $114.00	Low
1/10/2023	Barclays	Lower Target	Equal Weight	$106.00 ➝ $105.00	Low
1/9/2023	The Goldman Sachs Group	Downgrade	Neutral ➝ Sell	$98.00 ➝ $96.00	Low
12/20/2022	Piper Sandler	Lower Target	Neutral	$110.00 ➝ $106.00	Low
12/16/2022	Wells Fargo & Company	Downgrade	Equal Weight ➝ Underweight	$101.00	Low
11/23/2022	Raymond James	Downgrade	Strong-Buy ➝ Market Perform		Low
11/17/2022	Morgan Stanley	Boost Target	Equal Weight	$111.00 ➝ $112.00	Low
11/16/2022	Citigroup	Boost Target		$98.00 ➝ $105.00	Low
11/3/2022	Royal Bank of Canada	Boost Target	Sector Perform	$102.00 ➝ $110.00	Low
11/2/2022	Morgan Stanley	Boost Target	Equal Weight	$108.00 ➝ $111.00	Low
10/14/2022	Barclays	Lower Target	Equal Weight	$95.00 ➝ $94.00	Low
10/12/2022	Wells Fargo & Company	Lower Target	Equal Weight	$101.00 ➝ $91.00	Low
10/7/2022	JPMorgan Chase & Co.	Lower Target	Neutral	$122.00 ➝ $118.00	Low
10/6/2022	Royal Bank of Canada	Lower Target	Sector Perform	$107.00 ➝ $102.00	Low
9/29/2022	Credit Suisse Group	Lower Target		$102.00	Low
9/21/2022	Raymond James	Initiated Coverage	Strong-Buy	$115.00	Low
9/8/2022	Jefferies Financial Group	Boost Target	Underperform	$78.00 ➝ $79.00	Low
8/17/2022	Morgan Stanley	Boost Target	Equal Weight	$103.00 ➝ $108.00	Low
8/9/2022	Evercore ISI	Lower Target		$90.00	Low
8/4/2022	Wells Fargo & Company	Boost Target	Equal Weight	$95.00 ➝ $101.00	Low
7/13/2022	Barclays	Lower Target	Equal Weight	$115.00 ➝ $95.00	N/A
7/11/2022	Royal Bank of Canada	Lower Target	Sector Perform	$125.00 ➝ $112.00	N/A
7/11/2022	JPMorgan Chase & Co.	Boost Target		$120.00 ➝ $122.00	N/A
7/8/2022	Piper Sandler	Lower Target	Neutral	$110.00 ➝ $100.00	N/A
7/6/2022	Morgan Stanley	Lower Target	Equal Weight	$120.00 ➝ $103.00	N/A
7/6/2022	Evercore ISI	Lower Target	Underperform	$107.00 ➝ $100.00	N/A
6/6/2022	The Goldman Sachs Group	Lower Target	Neutral	$116.00 ➝ $99.00	Low
5/27/2022	Piper Sandler	Lower Target	Neutral	$118.00 ➝ $110.00	Low
5/23/2022	Citigroup	Initiated Coverage	Neutral	$100.00	Low
4/6/2022	Piper Sandler	Boost Target	Neutral	$118.00 ➝ $125.00	Medium
4/5/2022	JPMorgan Chase & Co.	Boost Target		$113.00 ➝ $120.00	N/A
3/25/2022	Credit Suisse Group	Downgrade	Outperform ➝ Neutral	$131.00 ➝ $121.00	High
2/22/2022	Morgan Stanley	Boost Target	Equal Weight	$114.00 ➝ $123.00	Medium
1/25/2022	Jefferies Financial Group	Initiated Coverage	Underperform	$93.00	Medium
1/21/2022	Wolfe Research	Initiated Coverage	Market Perform	$131.00	High
1/11/2022	Barclays	Boost Target	Equal Weight	$114.00 ➝ $115.00	Low
1/7/2022	Morgan Stanley	Boost Target	Equal Weight	$112.00 ➝ $114.00	Low
1/5/2022	Evercore ISI	Downgrade	In-Line ➝ Underperform	$101.00 ➝ $105.00	High
1/4/2022	JPMorgan Chase & Co.	Boost Target		$112.00 ➝ $114.00	High
1/4/2022	Wells Fargo & Company	Boost Target	Equal Weight	$109.00 ➝ $115.00	High
12/2/2021	The Goldman Sachs Group	Initiated Coverage	Neutral	$115.00	High
11/18/2021	Morgan Stanley	Boost Target	Equal Weight	$110.00 ➝ $112.00	Medium
11/4/2021	Royal Bank of Canada	Boost Target	Sector Perform	$112.00 ➝ $119.00	High
10/14/2021	Morgan Stanley	Boost Target	Equal Weight	$105.00 ➝ $110.00	Low
9/16/2021	Barclays	Boost Target	Sell ➝ Equal Weight	$102.00 ➝ $110.00	Medium
8/5/2021	Royal Bank of Canada	Boost Target	Sector Perform	$108.00 ➝ $112.00	Low
8/4/2021	Morgan Stanley	Lower Target	Equal Weight	$107.00 ➝ $105.00	Medium
7/15/2021	Morgan Stanley	Boost Target	Equal Weight	$105.00 ➝ $107.00	Low
5/19/2021	Morgan Stanley	Boost Target	Equal Weight	$102.00 ➝ $105.00	Low
5/12/2021	Credit Suisse Group	Boost Target	Outperform	$121.00 ➝ $125.00	Medium
5/6/2021	Royal Bank of Canada	Boost Target	Sector Perform	$92.00 ➝ $108.00	Medium
5/5/2021	Morgan Stanley	Boost Target	Equal Weight	$99.00 ➝ $102.00	Medium
4/26/2021	UBS Group	Initiated Coverage	Neutral	$96.00	N/A
4/20/2021	UBS Group	Initiated Coverage	Neutral	$96.00	Medium
4/15/2021	Credit Suisse Group	Upgrade	Neutral ➝ Outperform	$79.00 ➝ $121.00	Low
4/14/2021	Royal Bank of Canada	Boost Target	Sector Perform	$82.00 ➝ $92.00	High
4/12/2021	Barclays	Boost Target	Equal Weight	$91.00 ➝ $96.00	Medium
4/8/2021	Royal Bank of Canada	Boost Target	Sector Perform	$82.00 ➝ $92.00	Medium
4/5/2021	JPMorgan Chase & Co.	Boost Target	Cautious ➝ Neutral	$91.00 ➝ $105.00	Low
3/31/2021	Citigroup	Boost Target		$83.00 ➝ $97.00	Medium
3/26/2021	Morgan Stanley	Boost Target	Equal Weight	$90.00 ➝ $99.00	Low
3/18/2021	Piper Sandler	Boost Target		$85.00 ➝ $94.00	Medium
3/9/2021	JPMorgan Chase & Co.	Reiterated Rating	Overweight ➝ Neutral	$91.00	Medium
3/3/2021	JPMorgan Chase & Co.	Downgrade	Overweight ➝ Neutral	$91.00	Low
2/25/2021	Morgan Stanley	Boost Target	Equal Weight	$86.00 ➝ $90.00	High
2/8/2021	Royal Bank of Canada	Boost Target	Neutral ➝ Sector Perform	$70.00 ➝ $82.00	Low
2/5/2021	Morgan Stanley	Lower Target	Equal Weight	$87.00 ➝ $86.00	Low
1/15/2021	Morgan Stanley	Boost Target	Equal Weight	$85.00 ➝ $87.00	Low
12/8/2020	Smith Barney Citigroup	Upgrade	Sell ➝ Neutral	$58.00 ➝ $80.00	Low
12/4/2020	The Goldman Sachs Group	Initiated Coverage	Buy	$88.00	High
12/1/2020	Credit Suisse Group	Boost Target	Neutral	$64.00 ➝ $79.00	Low
11/18/2020	Morgan Stanley	Boost Target	Equal Weight	$76.00 ➝ $85.00	Low
11/17/2020	Barclays	Initiated Coverage	Equal Weight	$76.00	Low
11/4/2020	Morgan Stanley	Boost Target	Equal Weight	$74.00 ➝ $76.00	High
10/6/2020	Morgan Stanley	Boost Target	Equal Weight	$72.00 ➝ $74.00	High
8/20/2020	Morgan Stanley	Boost Target	Equal Weight	$69.00 ➝ $72.00	Low
8/6/2020	Wells Fargo & Company	Boost Target	Equal Weight	$65.00 ➝ $70.00	Low
7/7/2020	Wells Fargo & Company	Reiterated Rating	Hold		High
7/6/2020	Morgan Stanley	Boost Target	Equal Weight	$64.00 ➝ $69.00	Low
7/2/2020	Piper Sandler	Lower Target	Neutral	$67.00 ➝ $63.00	High
5/7/2020	Bank of America	Lower Target	Buy	$71.00 ➝ $67.00	Low
5/7/2020	Wells Fargo & Company	Lower Target	Equal Weight	$67.00 ➝ $62.00	Medium
5/6/2020	Credit Suisse Group	Reiterated Rating	Hold	$64.00	High
5/6/2020	Piper Sandler	Downgrade	Overweight ➝ Neutral		High
5/6/2020	JPMorgan Chase & Co.	Lower Target	Overweight	$108.00 ➝ $100.00	High
4/28/2020	DOWLING & PARTN	Downgrade	Buy ➝ Neutral		High
4/21/2020	B. Riley	Lower Target	Neutral	$70.00 ➝ $57.00	Medium
4/13/2020	Piper Sandler	Boost Target	Overweight	$64.00 ➝ $65.00	Low
4/12/2020	Wells Fargo & Company	Reiterated Rating	Hold	$67.00	Low
4/3/2020	Piper Sandler	Lower Target	Overweight	$74.00 ➝ $64.00	Medium
4/1/2020	Wells Fargo & Company	Lower Target	Equal Weight	$100.00 ➝ $67.00	Medium
3/23/2020	B. Riley	Lower Target	Neutral	$77.00 ➝ $70.00	High
3/20/2020	Royal Bank of Canada	Downgrade	Outperform ➝ Sector Perform	$110.00 ➝ $68.00	N/A
3/17/2020	Morgan Stanley	Lower Target	Equal Weight	$102.00 ➝ $64.00	High
3/11/2020	B. Riley	Lower Target	Neutral	$96.00 ➝ $77.00	High
3/10/2020	Piper Sandler	Lower Target	Overweight	$100.00 ➝ $80.00	High
2/27/2020	Piper Sandler	Lower Target	Overweight	$107.00 ➝ $100.00	High
2/3/2020	Credit Suisse Group	Lower Target	Neutral	$90.00 ➝ $85.00	Low
12/22/2019	Royal Bank of Canada	Reiterated Rating	Buy	$110.00	Low
11/25/2019	Citigroup	Downgrade	Neutral ➝ Sell	$88.00 ➝ $86.00	Low
11/18/2019	DOWLING & PARTN	Reiterated Rating	Buy		Low
11/6/2019	Keefe, Bruyette & Woods	Downgrade	Outperform ➝ Market Perform	$107.00 ➝ $102.00	Low
11/5/2019	Wells Fargo & Company	Downgrade	Outperform ➝ Market Perform	$92.00	Medium
10/15/2019	Morgan Stanley	Lower Target	Equal Weight	$110.00 ➝ $108.00	Low
10/10/2019	UBS Group	Boost Target	Neutral	$84.00 ➝ $85.00	Low
9/30/2019	Credit Suisse Group	Lower Target	Neutral	$98.00 ➝ $90.00	Low
9/13/2019	Citigroup	Lower Target	Neutral	$94.00 ➝ $88.00	Low
9/12/2019	The Goldman Sachs Group	Lower Target	Conviction-Buy ➝ Buy	$107.00 ➝ $99.00	Low
9/6/2019	UBS Group	Boost Target	Neutral	$83.00 ➝ $84.00	Low
8/12/2019	Barclays	Set Target	Buy	$108.00	Medium
8/8/2019	Atlantic Securities	Downgrade	Overweight ➝ Neutral		Low
8/5/2019	Citigroup	Downgrade	Buy ➝ Neutral	$112.00 ➝ $94.00	Medium
8/1/2019	B. Riley	Downgrade	Buy ➝ Neutral	$122.00 ➝ $100.00	High
7/31/2019	Wells Fargo & Company	Set Target	Buy	$115.00	N/A
6/26/2019	B. Riley	Boost Target	Buy	$113.00 ➝ $122.00	Low
6/6/2019	Wells Fargo & Company	Reiterated Rating	Buy	$115.00	Low
5/23/2019	Citigroup	Set Target	Buy	$112.00	Low

(Data available from 5/18/2019 forward)

News Sentiment Rating

0.78 (Buy)

Our news sentiment rating is based on the average sentiment of articles about this company published in the media in the last 30 days of headlines and can range from 2 (very positive sentiment) to -2 (very negative sentiment).

News Sentiment Over Time

Move your mouse over past months for details

20 very positive mentions
10 positive mentions
1 negative mentions
1 very negative mentions

Mentions as of

10/21/2023

9 very positive mentions
11 positive mentions
3 negative mentions
2 very negative mentions

Mentions as of

11/20/2023

16 very positive mentions
10 positive mentions
1 negative mentions
0 very negative mentions

Mentions as of

12/20/2023

13 very positive mentions
28 positive mentions
1 negative mentions
0 very negative mentions

Mentions as of

1/19/2024

48 very positive mentions
24 positive mentions
3 negative mentions
0 very negative mentions

Mentions as of

2/18/2024

29 very positive mentions
22 positive mentions
0 negative mentions
1 very negative mentions

Mentions as of

3/19/2024

23 very positive mentions
24 positive mentions
3 negative mentions
0 very negative mentions

Mentions as of

4/18/2024

24 very positive mentions
30 positive mentions
3 negative mentions
0 very negative mentions

Mentions as of

5/18/2024

Current Sentiment

Recent Stories by Sentiment

Prudential Financial, Inc., together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its general account. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance in the United States primarily for institutional clients for use in connection with employee and membership benefits plans; sells accidental death and dismemberment, and other supplemental health solutions; and plan administration services in connection with its insurance coverages. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products. The International Businesses segment develops and distributes life insurance, retirement products, investment products, and certain accident and health products; and advisory services. The company provides its products and services to individual and institutional customers through its proprietary and third-party distribution networks. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.

Today's Range

Now: $121.31

$119.96

$121.40

50 Day Range

MA: $114.05

$107.35

$121.31

52 Week Range

Now: $121.31

$78.40

$121.39

Volume

1,691,273 shs

Average Volume

1,438,562 shs

Market Capitalization

$43.55 billion

P/E Ratio

20.63

Dividend Yield

4.34%

Beta

1.35

Frequently Asked Questions

What sell-side analysts currently cover shares of Prudential Financial?: The following Wall Street research analysts have issued reports on Prudential Financial in the last year: Barclays PLC, Deutsche Bank Aktiengesellschaft, Evercore ISI, Jefferies Financial Group Inc., JPMorgan Chase & Co., Keefe, Bruyette & Woods, Morgan Stanley, Piper Sandler, Raymond James, Royal Bank of Canada, StockNews.com, TheStreet, UBS Group AG, and Wells Fargo & Company.
View the latest analyst ratings for PRU.
What is the current price target for Prudential Financial?: 12 Wall Street analysts have set twelve-month price targets for Prudential Financial in the last year. Their average twelve-month price target is $111.08, suggesting a possible downside of 8.4%. Raymond James has the highest price target set, predicting PRU will reach $132.00 in the next twelve months. Jefferies Financial Group Inc. has the lowest price target set, forecasting a price of $93.00 for Prudential Financial in the next year.
View the latest price targets for PRU.
What is the current consensus analyst rating for Prudential Financial?: Prudential Financial currently has 2 sell ratings and 10 hold ratings from Wall Street analysts. The stock has a consensus analyst rating of "Reduce."
View the latest ratings for PRU.
What other companies compete with Prudential Financial?: Other companies that are similar to Prudential Financial include MetLife, Manulife Financial, Sun Life Financial, Prudential and Corebridge Financial. Learn More about companies similar to Prudential Financial.
How do I contact Prudential Financial's investor relations team?: Prudential Financial's physical mailing address is 751 BROAD ST, NEWARK NJ, 07102. The financial services provider's listed phone number is (973) 802-6000 and its investor relations email address is [email protected]. The official website for Prudential Financial is www.prudential.com. Learn More about contacing Prudential Financial investor relations.

Prudential Financial - PRU Stock Price Target and Predictions

Analyst Price Target for PRU

Current Consensus is Reduce

Past Monthly Recommendations

Latest Recommendations

News Sentiment Rating

0.78 (Buy)

News Sentiment Over Time

Current Sentiment

Recent Stories by Sentiment

Very Negative

Negative

Positive

Very Positive

Today's Range

50 Day Range

52 Week Range

Volume

Average Volume

Market Capitalization

P/E Ratio

Dividend Yield

Beta

Frequently Asked Questions

What sell-side analysts currently cover shares of Prudential Financial?

What is the current price target for Prudential Financial?

What is the current consensus analyst rating for Prudential Financial?

What other companies compete with Prudential Financial?

How do I contact Prudential Financial's investor relations team?